NPA :: round one National Powersport Auctions needed a fresh look to represent their increased presence in the marketplace. NPA expressed interest in exploring "as many" possible directions concerning their identity. Initial design meetings, generated several concept directions. Column one, explores the nameplate direction. Column two, begins to develop the simplified shapes associated with wheels. Column three, brings elements together and explores the heritage of wings, often associated to power sports. view round 1 view round 2 view final